This activity took place on:
Wednesday 17 May ’17
17 May: the Value of Culture by Lyudmilla Petrova
On Wednesday 17 May Lyudmilla Petrova will tell about her research The Value-based Approach (VBA): an innovative method to evaluate cultural and creative spillovers as applied to two case studies in the Netherlands and Italy.
The recent transition towards a ‘new’ economy and the rise of both the ‘knowledge-based economy’ and the ‘creative class’ call for repositioning the cultural and the creative industries (CCIs) across the economy and society. In practice, the emergence of new types of CCIs interventions all over Europe, marked by close collaborations, cross-fertilization and mutual learning with creatives (artists, designers, architects, scientists, etc.) change very much the landscape of innovation, by encouraging greater openness and inclusiveness across sectors and disciplines. These spillover effects include effects related to social and cultural practices.
Despite the recent interest in the topic of CCI spillovers, these industries are actually still on the margin of research and innovation (economic and social) policies. Very little is known about the actual place of arts, design and media within the contemporary innovation system and about the mechanisms of transferring their positive effects elsewhere.
This research aims at finding a way to comprehend the complexity of the practices of open innovation, co-creation and cross-fertilization which of CCI spillovers entail. In light of this, there is a clear need for more comprehensive evaluation/assessment of their contribution to the innovative forces and to the social and cultural qualities of the economy and the society.
The method Value-Based Approach (VBA) can evaluate/assess in a systematic way the CCI spillover effects by considering their multiple contributions in terms of economic, social and cultural added values. The approach combines qualitative and quantitative data collection methods. As opposed to traditional output evaluation methods, this method explicitly uses stakeholders’ perspectives on the quality (value) changes they experience. It surpasses existing methods by differentiating between what various stakeholders value and what they experience.
The VBA was tested in different sectors, namely design and performing arts, and in different (national) contexts, i.e. Italy and the Netherlands.
The project received financial support from the European Research Partnership on Cultural and Creative Spillovers, for the evaluation of the case study in the Netherlands.
Authors: L. Petrova, MA (CREARE/Erasmus University), prof. A. Klamer (Erasmus University), D. Kiss, MA (Het Atelier/Erasmus University)
Lyudmila Petrova is a research associate and a Ph.D. candidate in Cultural Economics at the Erasmus School of History, Culture and Communication. She is also a Director at the Summer School in Cultural Economics with the Centre for Research and Education in Arts and Economics (CREARE). She is an active member (publishing and presenting) of the cultural economics community. She teaches and does research on cultural industry and social innovation, financing of arts, creativity and innovation, and international cultural policy. Since 2013, she has been a member of the academic research team, which designed the methodology “The Value-Based Approach” and undertook its implementation as an (e)valuation tool for the European Cultural Foundation (NL ) and S-Nodi (IT).
Date: Wednesday May 17, 2017
Time: 16.00 to 18.00 pm
Location: Boekman Foundation
Access: Free access, but applying is necessary due to the limited number of seats.
The lecture is in English.